The seed for MagazineLiteracy.org was planted in 1994, while organizing community hunger relief efforts. We realized that homes without food, a basic necessity, probably had very few reading materials – a major factor that contributes to a cycle of illiteracy and poverty for children and families. We felt that magazines were special and untapped for literacy, so set out to provide the magazines that we all love to feed children and families hungry to read. The Magazine Publishers Family Literacy Project – a 501(c)(3) charity – was launched in time to celebrate International Literacy Day in 2004 with a mission to deliver the joy of reading magazines to at-risk children and families, while strengthening their literacy skills and self-esteem. Since then, we’ve supplied new and recycled magazines to tens of thousands of at-risk children and families.